Jul 0
Jul 0

Cannes: the festival that became a carnival but never changed

July 04, 2017
Peter Hubbell says creativity endures, and always will at Cannes. Here are 5 reasons why the business carnival is still a festival of creativity:
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Jun 1
Jun 1

The Vieux from Cannes

June 20, 2017
Peter Hubbell is back at Cannes after a 12 year hiatus.  He’s posting his “on-site insights” real time on social media.  This page is collecting his experiences in the Palais and on the Croisette that is affecting marketing in the age of aging.
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Jun 0
Jun 0

My Cannes time-out: Why I stopped going and why I’m back to stay

June 20, 2017
After 12 years of a self-imposed time-out, Peter Hubbell is back at Cannes. Something dramatic had happened to lure him back, but it didn’t happen overnight.
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Jun 0
Jun 0

Targeting Your Boomer Audience

June 06, 2017
Most businesses dismiss the Boomers on Social Media. Think someone in their 60s isn’t sitting on Facebook or scrolling through pins? Think Again.
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May 1
May 1

​P&G launches ad campaign to counter negative perceptions of common problem

May 12, 2017
Procter & Gamble Co. has launched an advertising campaign for its Always Discreet brand with help from BoomAgers for women to understand that bladder leaks are a common problem. The Cincinnati-based maker of incontinence panty liners, pads and underwear (NYSE: PG) hopes to get women to reconsider negative perceptions and overcome any hesitation to shop for […]
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UBA Trends Day
Apr 0
Apr 0

Presentation Summary: UBA Trends Day: Peter Hubbell

April 25, 2017
You don’t have to look far to understand why marketers don’t embrace generations of age like the Baby Boomers. Marketers love “new” and they’re always chasing the next new trend. Being old is anything but new, so it’s not surprising that marketers are ignoring the most valuable trend in business.
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Apr 0
Apr 0

Trends Magazine: Aging is the most important marketing trend

April 06, 2017
Companies and their marketers are obsessed by millennials, and though Baby Boomers represent a huge opportunity businesses are not considering the marketing value of baby boomers.
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Mar 0
Mar 0

Brands Learn that Material Girls Get Older

March 06, 2017
Peter Hubbell was quoted in a recent article written by Mercedes Cardona. Read the whole article on velocitize.com   Millennials are delaying having families and having homes, the sequence of consumers getting into the target funnel, explained Peter Hubbell, CEO of Boomagers, a marketing agency focused on Boomers. “They don’t even care about owning things… They buy […]
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Feb 0
Feb 0

Baby Boomers to face housing crisis

February 02, 2017
“Every day for the next 19 years, 10,000 people will reach age 65. That companies aren’t scrambling to exploit this market is not only unfortunate for their bottom line, but almost certainly treacherous, eventually, for all of us.” Click to read more at NYT.com:     Photo courtesy of The New York Times
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Feb 0
Feb 0

Boomers want personalization, individuality

February 02, 2017
Brands typically target their mobile and online marketing efforts at Millennials, however, by doing so, they risk overlooking Baby Boomers, who are more influential and often more affluent shoppers,” Click to read more:  
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