UBA Trends Day
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Presentation Summary: UBA Trends Day: Peter Hubbell

April 25, 2017
You don’t have to look far to understand why marketers don’t embrace generations of age like the Baby Boomers. Marketers love “new” and they’re always chasing the next new trend. Being old is anything but new, so it’s not surprising that marketers are ignoring the most valuable trend in business.
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Apr 0
Apr 0

Trends Magazine: Aging is the most important marketing trend

April 06, 2017
Companies and their marketers are obsessed by millennials, and though Baby Boomers represent a huge opportunity businesses are not considering the marketing value of baby boomers.
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Mar 0
Mar 0

Brands Learn that Material Girls Get Older

March 06, 2017
Peter Hubbell was quoted in a recent article written by Mercedes Cardona. Read the whole article on velocitize.com   Millennials are delaying having families and having homes, the sequence of consumers getting into the target funnel, explained Peter Hubbell, CEO of Boomagers, a marketing agency focused on Boomers. “They don’t even care about owning things… They buy […]
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Feb 0
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Baby Boomers to face housing crisis

February 02, 2017
“Every day for the next 19 years, 10,000 people will reach age 65. That companies aren’t scrambling to exploit this market is not only unfortunate for their bottom line, but almost certainly treacherous, eventually, for all of us.” Click to read more at NYT.com:     Photo courtesy of The New York Times
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Feb 0
Feb 0

Boomers want personalization, individuality

February 02, 2017
Brands typically target their mobile and online marketing efforts at Millennials, however, by doing so, they risk overlooking Baby Boomers, who are more influential and often more affluent shoppers,” Click to read more:  
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Balanced Portfolio
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Marketing To A Balanced Portfolio: What Madison Avenue Can Learn From Wall Street

January 26, 2017
Now that marketing itself is awash in numbers, and technology is disrupting established ways of doing business, it’s time for marketers to proactively disrupt their own philosophies and practices. In so doing, it might just be time to do the unthinkable—to look to the financial-services industry for creative inspiration.
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Jan 0
Jan 0

Millennials earn 20% less than Boomers did at same stage of life

January 25, 2017
Baby Boomers: your millennial children are worse off than you. With a median household income of $40,581, millennials earn 20 percent less than boomers did at the same stage of life, despite being better educated, according to a new analysis of Federal Reserve data by the advocacy group Young Invincibles. Read more at USA TODAY.com
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Sep 0
Sep 0

Is Ageism The Ugliest ‘Ism’ On Madison Avenue?

September 16, 2016
“Agencies believe that “experience is expensive.” In a market where agencies are forced to cut costs wherever they can, they hire the young, and they hire cheap.  However, when the average age of a creative is 25 and the average age of a car buyer is 52, you know you have a problem. With the […]
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Jul 5
Jul 5

Millennials: Large But Losing.

July 19, 2016
A new report by Britain’s Resolution Foundation provides further context for BoomAgers’ recent learning on Millennials:
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Magazine Cover
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BoomAgers featured in Westchester County Boomer Magazine

July 08, 2016
BoomAgers is changing the way Madison Ave. views aging. Read full article in Boomers & Beyond: https://issuu.com/belsitoinc/docs/westchester_county_boomers___beyond_e066a4917370cf
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