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Dedicated to the Most Valuable Generation

Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.


 

 

Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

 

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November 22, 2014
"Life becomes harder for us when we live for others, but it also becomes richer and happier." -Albert Schweitzer

November 22, 2014
@TheBuffaloNews reports on how #technology is keeping #babyboomer grandparents in touch with their families: http://t.co/8Puh5l9hR8

November 21, 2014
"The greatest pleasure in life is doing what people say you cannot do." -Walter Bagehot

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

 

The Old Rush

The Old Rush: Marketing for Gold in the Age of Aging, Peter Hubbell's first book, on sale now.
 

 

Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.

 

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one of the world’s top 30 most innovative agencies by The Internationalist.