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Dedicated to the Most Valuable Generation

Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.


 

 

Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

 

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December 19, 2014
Watch @nicdunnutah's report on Utah #babyboomers who continue to thrive in the workforce: http://t.co/Wf1IRjSUXo

December 18, 2014
"Life is to be lived, not controlled, and humanity is won by continuing to play in face of certain defeat." -Ralph Ellison

December 18, 2014
@wef reports on why #babyboomers will have a major effect on the economy for years to come. http://t.co/MsX2FWDxqj

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

 

The Old Rush

The Old Rush by Peter Hubbell
-- 2014 USA Best Books Award Finalist!

 

 

Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.

 

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one of the world’s top 30 most innovative agencies by The Internationalist.