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Dedicated to the Most Valuable Generation

Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.


 

 

Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

 

Follow us on Twitter

January 28, 2015
"Older #consumers do not see themselves as "old" and neither should marketers." Peter Hubbell

January 28, 2015
87-Year-Old Completes A Run For #Cancer http://t.co/IqHsw2N9Kf

January 28, 2015
Learn This Boomer's #Career Reinvention Secret .@johntarnoff http://t.co/QH8k2h3hVX

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

 

The Old Rush

The Old Rush by Peter Hubbell
-- 2014 USA Best Books Award Finalist!

 

 

Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.

 

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one of the world’s top 30 most innovative agencies by The Internationalist.