About Us

  • 2011

    The BoomAgers Difference

    BoomAgers is the first advertising agency and consultancy dedicated to marketing’s Most Valuable Generation,TM
    aka the Baby Boomers.

    Since clients hire experts, we’ve built the world’s pre-eminent agency for aging by focusing all of our consumer understanding and cutting edge capability on a single target market...

  • 2013

      We are the new B2B.
    (Boomer to Boomer)

  • 2013

    Since it was founded in 2012, BoomAgers has quickly earned recognition for the insights, strategies and modern creativity that has helped the world’s top marketers capture the full value of the massive but underleveraged aging marketplace.

    Smart brands that understand that aging is the world’s next and biggest emerging market have sought out BoomAgers to develop a different kind of creativity, one that’s inspired by true consumer expertise.


Clients comes to us for different reasons. As experts on aging, we’re not like most advertising agencies. We’re built on a foundation of marketing consultancy that supports a full range of capabilities. Our unique operating model not only gives clients the expertise that they seek but also the responsiveness and agility that they expect.

Pithy Understanding

Most clients are new at marketing to age. We consult with them to help them fully understand the opportunity, and we collaborate with them to generate the deep consumer understanding and insights that are unique to this misunderstood consumer. Our strategic partnership with a research and learning partner (NMI) ensures that our learning and creativity is always fueled by an empirical understanding of the aging consumer.

Ideas That Inspire

Since it takes one to know one, we hire Boomers who know how to create ideas and modern messaging campaigns that resonate with their own kind. These are also some of the most experienced and proven creative minds in the business. They know where the creative bulls-eye is and they rarely miss. BoomAgers offers clients an advantage that no one else can: deep expertise in aging combined with deep experience in advertising.

Artful Activation

Ideas only work if they’re connected with a consumer when and where they’re most receptive. As experts in understanding the aging consumer, we know their tendencies, especially the irrational ones. We create fully integrated communication and content programs across all touch-points, employing any/all required tactics ranging from traditional to digital and emerging technology platforms.



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This is not so much a blog than it is inspiration. A collection of insights, perspective and links related to the Baby Boomer and The Age of Aging.
Dec 0
Dec 0

Why focussing on older fans and participants can be beneficial for sports events

The world’s population is ageing, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations. Kevin McCullagh spoke to Peter Hubbell and others to find out why.
  Read more
Sep 0
Sep 0

What the best-selling album of all time says about baby boomers’ spending power

Why does the Eagles’ greatest hits still finds buyers. “It’s timeless music for ageless people, Boomers don’t want to be young again, they just want to be ageless.”
  Read more


Expertise and Insight on marketing to the World's Most Valuable GenerationTM
by Peter Hubbell

Getting Better With Age, by Peter Hubbell


Buy Getting Better with Age at Amazon.com

The Old Rush, by Peter Hubbell


Buy The Old Rush at Amazon.com

BoomAgers on Twitter


- 230 days ago

“Baby Boomers are not the ‘Take It Easy’ generation. They don't want to be young again, they want to be ageless.”… https://t.co/I6e4zUPNSp
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- 304 days ago

If I was in charge at ABC, I know exactly what I would do. I would air re-runs of Lassie. That’s right, Lassie. Th… https://t.co/UqLIKVmrVb
h J R

- 1.2242788559107 year ago

Rethink Experiential Marketing: Instead of asking what kind of experience the consumer wants to take part in, find… https://t.co/Hit16LR2fm
h J R

- 1.5045252727042 year ago

Baby Boomers to Advertisers: Don’t Forget About Us https://t.co/WSwSjNPGQH https://t.co/DBZP8esOnB
h J R

- 1.7673092656012 year ago

RT @ProcterGamble: "You're not doing your job if you are just dealing with the shoulds." - Prof. Linda Hill - Harvard Business School #sign…
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