Dedicated to the Most Valuable Generation

Client News

BoomAgers is the lead global agency for
P&G’s newest launch.


Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.



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March 3, 2015
"We all at some point grow old and acquire new qualities, and these can always be turned to our advantage" - Paulo Coehlo-

March 3, 2015
Q&A with Chris Farrell: Not all baby boomers want to retire. http://t.co/qbfT3Xh9Vw

March 2, 2015
"You'll need new tools and know-how to #market to age in the new age of marketing." Peter Hubbell

The Old Rush


Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.


Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one
of the world's top most innovative
agencies by The Internationalist.


Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.


The Age of Aging

Our world is getting older - we live in the Age
of Aging. Adults 65+ will soon outnumber
children <5 for the first time in world history.
No other trend will do more to influence
markets and marketers.