About Us

  • 2011

    The BoomAgers Difference

    BoomAgers is the first advertising agency and consultancy dedicated to marketing’s Most Valuable Generation,TM
    aka the Baby Boomers.

    Since clients hire experts, we’ve built the world’s pre-eminent agency for aging by focusing all of our consumer understanding and cutting edge capability on a single target market...

  • 2013

      We are the new B2B.
    (Boomer to Boomer)

  • 2013

    Since it was founded in 2012, BoomAgers has quickly earned recognition for the insights, strategies and modern creativity that has helped the world’s top marketers capture the full value of the massive but underleveraged aging marketplace.

    Smart brands that understand that aging is the world’s next and biggest emerging market have sought out BoomAgers to develop a different kind of creativity, one that’s inspired by true consumer expertise.


Clients comes to us for different reasons. As experts on aging, we’re not like most advertising agencies. We’re built on a foundation of marketing consultancy that supports a full range of capabilities. Our unique operating model not only gives clients the expertise that they seek but also the responsiveness and agility that they expect.

Pithy Understanding

Most clients are new at marketing to age. We consult with them to help them fully understand the opportunity, and we collaborate with them to generate the deep consumer understanding and insights that are unique to this misunderstood consumer. Our strategic partnership with a research and learning partner (NMI) ensures that our learning and creativity is always fueled by an empirical understanding of the aging consumer.

Ideas That Inspire

Since it takes one to know one, we hire Boomers who know how to create ideas and modern messaging campaigns that resonate with their own kind. These are also some of the most experienced and proven creative minds in the business. They know where the creative bulls-eye is and they rarely miss. BoomAgers offers clients an advantage that no one else can: deep expertise in aging combined with deep experience in advertising.

Artful Activation

Ideas only work if they’re connected with a consumer when and where they’re most receptive. As experts in understanding the aging consumer, we know their tendencies, especially the irrational ones. We create fully integrated communication and content programs across all touch-points, employing any/all required tactics ranging from traditional to digital and emerging technology platforms.



Procter & Gamble

Campaign Showcase

Cheer & Always Discreet

Click thumbnails to expand showcase


This is not so much a blog than it is inspiration. A collection of insights, perspective and links related to the Baby Boomer and The Age of Aging.
May 1
May 1

​P&G launches ad campaign to counter negative perceptions of common problem

Procter & Gamble Co. has launched an advertising campaign for its Always Discreet brand with help from BoomAgers for women to understand that bladder leaks are a common problem. The Cincinnati-based maker of incontinence panty liners, pads and underwear (NYSE: PG) hopes to get women to reconsider negative perceptions and overcome any hesitation to shop for […]
  Read more
UBA Trends Day
Apr 0
Apr 0

Presentation Summary: UBA Trends Day: Peter Hubbell

You don’t have to look far to understand why marketers don’t embrace generations of age like the Baby Boomers. Marketers love “new” and they’re always chasing the next new trend. Being old is anything but new, so it’s not surprising that marketers are ignoring the most valuable trend in business.
  Read more


Expertise and Insight on marketing to the World's Most Valuable GenerationTM
by Peter Hubbell

Getting Better With Age, by Peter Hubbell


Buy Getting Better with Age at Amazon.com

The Old Rush, by Peter Hubbell


Buy The Old Rush at Amazon.com

BoomAgers on Twitter


- 15 days ago

P&G launches ad campaign with BoomAgers to counter negative perceptions of common problem https://t.co/Iuhjqi8eKx https://t.co/qvSg7BjSCO
h J R

- 31 days ago

Being old is anything but new, & it’s not surprising marketers are ignoring the most valuable trend in business.… https://t.co/dv21qksUXL
h J R

- 31 days ago

RT @johnfish22: Peter Hubbell of @BoomAgers discussed how to engage affluents & Boomwrs at the NY Auto Show MediaPost Auto Marketing Confer…
h J R

- 44 days ago

RT @Shilpi_SV: Younger consumer is more valued compared to an older consumer - Brand should get beyond this bias @BoomAgers #MPAuto @Mediap…
h J R

- 50 days ago

Trends magazine covered my recent presentation at UBA Trends Day. “Aging is the most important marketing trend” https://t.co/bA34oL3Mqi
h J R