Homepage

Dedicated to the Most Valuable Generation

Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.


 

 

Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

 

Follow us on Twitter

November 26, 2014
"Boomers stand for is optimism, that optimism is that we never look back, we always look forward." -Peter Hubbell

November 26, 2014
The new trend of choosing to live abroad in retirement: http://t.co/JfbcKL5jXg

November 25, 2014
"Age is no barrier. It's a limitation you put on your mind."-Jackie Joyner-Kersee

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

 

The Old Rush

The Old Rush: Marketing for Gold in the Age of Aging, Peter Hubbell's first book, on sale now.
 

 

Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.

 

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one of the world’s top 30 most innovative agencies by The Internationalist.