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Dedicated to the Most Valuable Generation

Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.


 

 

Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

 

Follow us on Twitter

November 28, 2014
.@djpeltier reports on what the new year means for #babyboomers who have saved up for an adventure. http://t.co/arDUTSm283

November 27, 2014
"The key to successful aging is to pay as little attention to it as possible." -Judith Regan

November 27, 2014
According to @BizReviewUSA, #babyboomers are going #mobile with their purchases, and marketers should take notice: http://t.co/GUEezFTn00

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

 

The Old Rush

The Old Rush: Marketing for Gold in the Age of Aging, Peter Hubbell's first book, on sale now.
 

 

Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.

 

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one of the world’s top 30 most innovative agencies by The Internationalist.