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Dedicated to the most valuable generation
The Age of Aging
Our world is getting older - we live in the Age of Aging. Adults 65+ will soon outnumber children <5 for the first time in world history. No other trend will do more to influence markets and marketers.
| Massive & Misunderstood
In 2014, all of the Boomers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.
| Fast Growth
The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?
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