Jun 9
Jun 9

The Vieux from Cannes

June 20, 2017
Peter Hubbell is back at Cannes after a 12 year hiatus.  He’s posting his “on-site insights” real time on social media.  This page is collecting his experiences in the Palais and on the Croisette that is affecting marketing in the age of aging.
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Jun 0
Jun 0

My Cannes time-out: Why I stopped going and why I’m back to stay

June 20, 2017
After 12 years of a self-imposed time-out, Peter Hubbell is back at Cannes. Something dramatic had happened to lure him back, but it didn’t happen overnight.
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UBA Trends Day
Apr 0
Apr 0

Presentation Summary: UBA Trends Day: Peter Hubbell

April 25, 2017
You don’t have to look far to understand why marketers don’t embrace generations of age like the Baby Boomers. Marketers love “new” and they’re always chasing the next new trend. Being old is anything but new, so it’s not surprising that marketers are ignoring the most valuable trend in business.
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