02.24.2016
North Star or Bright Shiny Object?
Once upon a time, just about every brand or businesses had an explicit vision for the future. Best practice dictated that it wasn’t enough to merely be in business; you also needed to know where the business was going and what the right choices were to keep you moving in the right direction. With this being core to corporate cultures, many great brands were built over time with a clear and consistent sense of purpose. Said another way, these brands identified their true north and navigated by their north star. Growth persisted even in times of turmoil and turnover because these brands stayed the charted course and resisted the temptation of deviation for short-term gain.
Read the full article at Huffington Post
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03.26.2016
Marketing’s Next Home Run
According to the Pew Research Center the largest, wealthiest generation in history is now retiring at a rate of 10,000 per day, and this trend will continue every day for the next 17 years!
02.18.2016
‘Getting Better With Age’ Wins Axiom Silver
Congratulations to Peter Hubbell for winning Silver in the 2016 Axiom Business Book Awards!