This article is by Peter Hubbell, a writer and expert on marketing in the Age of Aging.
It’s been said that if you want to make money, you need to be in the money business. That’s great advice if you’re considering a future on Wall Street, but what’s the implication if you’re in a more creative career like marketing? Simple. To make more money, you would apply your imagination as if you were in the financial industry, not the business of creativity. Huh?
Now that marketing itself is awash in numbers, and technology is disrupting established ways of doing business, it’s time for marketers to proactively disrupt their own philosophies and practices. In so doing, it might just be time to do the unthinkable—to look to the financial-services industry for creative inspiration.
Were you to do so, here’s what you would discover….