Dedicated to the Most Valuable Generation

Quoted in AdAge

Peter Hubbell comments on new marketing to aging Boomers in recent Ad Age.



Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.



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July 21, 2015
Hotels, large and small, cannot underestimate marketing to boomers. They're responsible for 80% of travel spending. http://t.co/5dTSw6fCU7

July 16, 2015
Perhaps no other ad in the category stands out quite like this searing spot for Bain d’Soliel from 1987. #TBT http://t.co/8hbBVsBwkP

July 9, 2015
Is age-based set allocation bad for Boomer retirement accounts? A new study suggests it may well be. http://t.co/quEtXSgxaB

Client News

BoomAgers is the lead global agency for
P&G’s newest launch.


The Old Rush

Winner: Axiom Award for Excellence in Business Book Publishing


Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?


2014 Agency Innovator

Peter Hubbell and BoomAgers named as one
of the world's top most innovative
agencies by The Internationalist.


Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.

The Age of Aging

Our world is getting older - we live in the Age
of Aging. Adults 65+ will soon outnumber
children <5 for the first time in world history.
No other trend will do more to influence
markets and marketers.