Dedicated to the Most Valuable Generation
Recently profiled by The Internationalist, Peter Hubbell discusses why marketers should pay attention to Brad Pitt at 50, Christie Brinkley at 60 and Mick Jagger
Massive & Misunderstood
In 2014, all of the Boomers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.
The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who