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Dedicated to the Most Valuable Generation

The Age of Aging

Our world is getting older - we live in the Age of Aging. Adults 65+ will soon outnumber children <5 for the first time in world history. No other trend will do more to influence markets and marketers.

 

Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

 

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

The Old Rush

The Old Rush: Marketing for Gold in the Age of Aging, Peter Hubbell's first book, on sale May 30th.
 

 

Next Home Run

Understanding what will happen when millions of Boomers “retire” from work and come home.
 

 

Trendsetters

Recently profiled by The Internationalist, Peter Hubbell discusses why marketers should pay attention to Brad Pitt at 50, Christie Brinkley at 60 and Mick Jagger at 70.