Dedicated to the most valuable generation
The Age of Aging
Our world is getting older - we live in the Age of Aging. Adults 65+ will soon outnumber children <5 for the first time in world history. No other trend will do more to influence markets and marketers.
Massive & Misunderstood
In 2014, all of the Boomers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.
The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?