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Dedicated to the Most Valuable Generation

Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com's Simon Constable.


 

 

Massive & Misunderstood

In 2014, all of the Boomagers will be 50+ and they will spend more than 50% of all CPG dollars. Marketing prefers youth but the older consumer is too big and too important to ignore.

 

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December 20, 2014
"I'm not interested in age. People who tell me their age are silly, you're as old as you feel." -Elizabeth Arden

December 20, 2014
For a growing number of #womenover50, there is no appeal in retirement: http://t.co/qk0ZI8DwMZ

December 19, 2014
"While one finds company in himself and his pursuits,he cannot feel old, no matter what his years may be." -Amos Bronson Alcott

Fast Growth

The gold rush is on. Fast growth is the new imperative, and marketers have discovered that the older consumer is a high-potential, under leveraged target opportunity. Who will get there first?

 

The Old Rush

The Old Rush by Peter Hubbell
-- 2014 USA Best Books Award Finalist!

 

 

Boomers in Fashion

BoomAgers’ CEO quoted extensively in recent WWD feature on Boomers and fashion.

 

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one of the world’s top 30 most innovative agencies by The Internationalist.