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Jul 0
Jul 0

Getting Better with Age

If Baby Boomers believe that they’re getting better with age, then we, as marketers, need to get better at the way we market to age.
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Jul 0
Jul 0

Bet on Boomers?

There are several things holding marketers back when focusing on Boomers, most of which are ideological and can easily be overcome.
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Jul 0
Jul 0

Staking a Claim in the “Old Rush”

If you’re a marketer, you should be raring to join what I call “The Old Rush” — a modern-day chance to strike it rich by prioritizing the highly valuable, aging consumer.
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Jul 0
Jul 0

Marketing in the Age of Aging

We’re influenced by a biased perception of age. As the world ages in unprecedented ways, it’s time for us to think about age in new ways.
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Dec 0
Dec 0

Why focussing on older fans and participants can be beneficial for sports events

The world’s population is ageing, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations. Kevin McCullagh spoke to Peter Hubbell and others to find out why.
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Sep 0
Sep 0

What the best-selling album of all time says about baby boomers’ spending power

Why does the Eagles’ greatest hits still finds buyers. “It’s timeless music for ageless people, Boomers don’t want to be young again, they just want to be ageless.”
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Jan 1
Jan 1

Rethink experiential marketing

Many marketers believe that millennials tune out conventional media and that the only way to engage them is with spectacular tactics that command attention.
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Nov 0
Nov 0

BoomAgers is committed to help find a cure for Pediatric Brain Cancer

BoomAgers is applying its creative imagination to help children imagine a future with a cure for pediatric brain cancer.   We support Imagine An Answer, who seeks to find a cure for pediatric low grade gliomas.
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Jul 8
Jul 8

Cannes: the festival that became a carnival but never changed

Peter Hubbell says creativity endures, and always will at Cannes. Here are 5 reasons why the business carnival is still a festival of creativity:
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Mar 0
Mar 0

Brands Learn that Material Girls Get Older

Peter Hubbell was quoted in a recent article written by Mercedes Cardona. Read the whole article on velocitize.com   Millennials are delaying having families and having homes, the sequence of consumers getting into the target funnel, explained Peter Hubbell, CEO of Boomagers, a marketing agency focused on Boomers. “They don’t even care about owning things… They buy […]
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