Jul 0
Jul 0

Cannes: the festival that became a carnival but never changed

Peter Hubbell says creativity endures, and always will at Cannes. Here are 5 reasons why the business carnival is still a festival of creativity:
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May 1
May 1

​P&G launches ad campaign to counter negative perceptions of common problem

Procter & Gamble Co. has launched an advertising campaign for its Always Discreet brand with help from BoomAgers for women to understand that bladder leaks are a common problem. The Cincinnati-based maker of incontinence panty liners, pads and underwear (NYSE: PG) hopes to get women to reconsider negative perceptions and overcome any hesitation to shop for […]
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Mar 0
Mar 0

Brands Learn that Material Girls Get Older

Peter Hubbell was quoted in a recent article written by Mercedes Cardona. Read the whole article on velocitize.com   Millennials are delaying having families and having homes, the sequence of consumers getting into the target funnel, explained Peter Hubbell, CEO of Boomagers, a marketing agency focused on Boomers. “They don’t even care about owning things… They buy […]
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Feb 0
Feb 0

Baby Boomers to face housing crisis

“Every day for the next 19 years, 10,000 people will reach age 65. That companies aren’t scrambling to exploit this market is not only unfortunate for their bottom line, but almost certainly treacherous, eventually, for all of us.” Click to read more at NYT.com:     Photo courtesy of The New York Times
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Sep 0
Sep 0

Is Ageism The Ugliest ‘Ism’ On Madison Avenue?

“Agencies believe that “experience is expensive.” In a market where agencies are forced to cut costs wherever they can, they hire the young, and they hire cheap.  However, when the average age of a creative is 25 and the average age of a car buyer is 52, you know you have a problem. With the […]
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Magazine Cover
Jul 0
Jul 0

BoomAgers featured in Westchester County Boomer Magazine

BoomAgers is changing the way Madison Ave. views aging. Read full article in Boomers & Beyond: https://issuu.com/belsitoinc/docs/westchester_county_boomers___beyond_e066a4917370cf
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