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Dec 0
Dec 0

Why focussing on older fans and participants can be beneficial for sports events

The world’s population is ageing, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations. Kevin McCullagh spoke to Peter Hubbell and others to find out why.
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Sep 0
Sep 0

What the best-selling album of all time says about baby boomers’ spending power

Why does the Eagles’ greatest hits still finds buyers. “It’s timeless music for ageless people, Boomers don’t want to be young again, they just want to be ageless.”
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Jan 1
Jan 1

Rethink experiential marketing

Many marketers believe that millennials tune out conventional media and that the only way to engage them is with spectacular tactics that command attention.
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Nov 0
Nov 0

BoomAgers is committed to help find a cure for Pediatric Brain Cancer

BoomAgers is applying its creative imagination to help children imagine a future with a cure for pediatric brain cancer.   We support Imagine An Answer, who seeks to find a cure for pediatric low grade gliomas.
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Jul 8
Jul 8

Cannes: the festival that became a carnival but never changed

Peter Hubbell says creativity endures, and always will at Cannes. Here are 5 reasons why the business carnival is still a festival of creativity:
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Mar 0
Mar 0

Brands Learn that Material Girls Get Older

Peter Hubbell was quoted in a recent article written by Mercedes Cardona. Read the whole article on velocitize.com   Millennials are delaying having families and having homes, the sequence of consumers getting into the target funnel, explained Peter Hubbell, CEO of Boomagers, a marketing agency focused on Boomers. “They don’t even care about owning things… They buy […]
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Feb 0
Feb 0

Baby Boomers to face housing crisis

“Every day for the next 19 years, 10,000 people will reach age 65. That companies aren’t scrambling to exploit this market is not only unfortunate for their bottom line, but almost certainly treacherous, eventually, for all of us.” Click to read more at NYT.com:     Photo courtesy of The New York Times
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Sep 0
Sep 0

Is Ageism The Ugliest ‘Ism’ On Madison Avenue?

“Agencies believe that “experience is expensive.” In a market where agencies are forced to cut costs wherever they can, they hire the young, and they hire cheap.  However, when the average age of a creative is 25 and the average age of a car buyer is 52, you know you have a problem. With the […]
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Magazine Cover
Jul 0
Jul 0

BoomAgers featured in Westchester County Boomer Magazine

BoomAgers is changing the way Madison Ave. views aging. Read full article in Boomers & Beyond: https://issuu.com/belsitoinc/docs/westchester_county_boomers___beyond_e066a4917370cf
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