UBA Trends Day
Apr 0
Apr 0

Presentation Summary: UBA Trends Day: Peter Hubbell

You don’t have to look far to understand why marketers don’t embrace generations of age like the Baby Boomers. Marketers love “new” and they’re always chasing the next new trend. Being old is anything but new, so it’s not surprising that marketers are ignoring the most valuable trend in business.
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Apr 0
Apr 0

Trends Magazine: Aging is the most important marketing trend

Companies and their marketers are obsessed by millennials, and though Baby Boomers represent a huge opportunity businesses are not considering the marketing value of baby boomers.
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Mar 0
Mar 0

Marketers Take Second Look at Over-50 Consumers

BoomAgers in the News: A recent NYT article highlights the fact that marketers are starting to realize they should be addressing Boomers more than they are…
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Feb 0
Feb 0

‘Getting Better With Age’ Wins Axiom Silver

Congratulations to Peter Hubbell for winning Silver in the 2016 Axiom Business Book Awards!
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Jan 0
Jan 0

2014 Agency Innovator

Peter Hubbell and BoomAgers named as one of the world’s top most innovative agencies by The Internationalist.
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