Balanced Portfolio
Jan 0
Jan 0

Marketing To A Balanced Portfolio: What Madison Avenue Can Learn From Wall Street

Now that marketing itself is awash in numbers, and technology is disrupting established ways of doing business, it’s time for marketers to proactively disrupt their own philosophies and practices. In so doing, it might just be time to do the unthinkable—to look to the financial-services industry for creative inspiration.
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Bean Counters Bean Bags
Apr 0
Apr 0

Are ad agency bean counters really buying bean bag chairs?

At a time when ad agencies should be totally reinventing themselves, it would seem they’re rearranging their bean bag chairs instead.
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Jul 0
Jul 0

Marketing to Baby Boomers

Peter Hubbell discusses The Old Rush with WSJ.com’s Simon Constable.
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May 0
May 0

Who’s Fueling Entrepreneurism In The Age Of Aging?

The women of the Baby Boomer generation, the youngest of whom are turning 50 this year, haven’t been the first group who come to mind when thinking about emerging entrepreneurs.
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Apr 0
Apr 0

I’ll Be Fine…Until I’m Not

Americans over 50 have a completely irrational view of their own aging. According to the Pew Research Foundation, the majority of Boomers believe that old age starts at 72…just seven years shy of the average mortality age of 79! The eternal optimism of the Boomer generation consistently trumps the reality that they experience everyday.
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Mar 0
Mar 0

Marketing’s Next Home Run

According to the Pew Research Center the largest, wealthiest generation in history is now retiring at a rate of 10,000 per day, and this trend will continue every day for the next 17 years! BoomAgers and NMI offer a data-driven analysis that identifies opportunities and implications.
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Mar 0
Mar 0

Boomers make a movie comeback

So now Hollywood is facing a conundrum: just as it is becoming easier to distribute content to younger audiences, the business of making movies without the promotional “launch pad” of Boomer-fueled opening-weekend box office is becoming riskier.
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Feb 0
Feb 0

Never a “Plain” Jane

I’ve been a big fan of Jane Pauley for decades…and I’m pretty sure I’m not alone. Let’s face it — we Boomers, practically all 80 million of us — came of age right alongside Jane, one of the most likeable and charismatic women of our media age.
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Jan 0
Jan 0

Boom or Bust on Advertising’s Biggest Stage

Mark Bradbury’s excellent piece on HuffingtonPost 50 this past Friday about why Super Bowl advertisers can’t ignore Boomers should resonate with more blue-chip marketers.
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Jan 0
Jan 0

The Age of Aging is Upon Us!

Happy New Year!  This is the season when we’re compelled to dispense with the “old” and embrace the “new.” But, 2014 is different, and this year at BoomAgers, our mantra is: “Out with the new, in with the old,”
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