Brands typically target their mobile and online marketing efforts at Millennials, however, by doing so, they risk overlooking Baby Boomers, who are more influential and often more affluent shoppers,” Click to read more:  

Baby Boomers: your millennial children are worse off than you. With a median household income of $40,581, millennials earn 20 percent less than boomers did at the same stage of life, despite being better educated, according to a new analysis of Federal Reserve data by the advocacy group Young Invincibles. Read more at USA TODAY.com

“Agencies believe that “experience is expensive.” In a market where agencies are forced to cut costs wherever they can, they hire the young, and they hire cheap.  However, when the average age of a creative is 25 and the average age of a car buyer is 52, you know you have a problem. With the […]

A new report by Britain’s Resolution Foundation provides further context for BoomAgers’ recent learning on Millennials:

At a time when ad agencies should be totally reinventing themselves, it would seem they’re rearranging their bean bag chairs instead.

Aging people have a lot on their minds and it’s not really their fault that they’re occasionally forgetful. But did you know that memories get better with age? Peter Hubbell explains in his latest article on Next Avenue.com Memories Actually Get Better With Age

Congratulations to Peter Hubbell for winning Silver in the 2016 Axiom Business Book Awards!

Can more sex save Denmark?  Maybe so! Before we get into the steamy details, here’s some serious background: The developed world is aging at an alarming pace, and soon there won’t be enough young people working to generate the capital that will be needed to take care of the ever-increasing number of aging people.

It was the best of burgers, it was the worst of gadgets … It happened in the span of a couple of weeks. A relatively new company in a “hot” category went public and soared … and an iconic retailer with thousands of stores across the country went belly-up.

BoomAgers’ CEO, Peter Hubbell was quoted extensively in recent WWD feature on Boomers and fashion.