Peter Hubbell was quoted in a recent article written by .

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Millennials are delaying having families and having homes, the sequence of consumers getting into the target funnel, explained Peter Hubbell, CEO of Boomagers, a marketing agency focused on Boomers. “They don’t even care about owning things… They buy what they need, not what they want,” he said, noting that only 52 percent aspire to own a home, according to some polls.

“Millennials represent the future. We get that. But the future isn’t here yet,” he said. “What are you going to do for the next 5 to 15 years?”

Agencies are unlikely to abandon the cult of youth, especially as economic conditions put the squeeze on their budget.

“The only way to keep the doors open is to hire cheaper people,” said Hubbell. So new operational model demands younger staff. “They don’t even have the people to put in the room to look credible,” he said.