“Agencies believe that “experience is expensive.” In a market where agencies are forced to cut costs wherever they can, they hire the young, and they hire cheap.  However, when the average age of a creative is 25 and the average age of a car buyer is 52, you know you have a problem. With the American population getting older, agencies should balance their ranks with the peers of baby boomers.”

Read the entire article by Avi Dan in Forbes