“Agencies believe that “experience is expensive.” In a market where agencies are forced to cut costs wherever they can, they hire the young, and they hire cheap. However, when the average age of a creative is 25 and the average age of a car buyer is 52, you know you have a problem. With the American population getting older, agencies should balance their ranks with the peers of baby boomers.”
Read the entire article by Avi Dan in Forbes.com
Companies and their marketers are obsessed by millennials, and though Baby Boomers represent a huge opportunity businesses are not considering the marketing value of baby boomers.