(even more) About BoomAgers

  • 2013

    VISION

    BoomAgers is a modern creative services company purpose-built to help clients capture the full value of the massive but under-leveraged Boomer market. We are Boomers. We believe that there is joy in aging and we have the passion to express human truths in a way that makes brands irresistible. We are Boomers dedicated to Boomers. We are the new B2B.

  • 2013

    OPPORTUNITY

    Innovation is not frantic change. It’s what you do to solve your hardest problems. Today’s hardest problem is generating fast growth in a sluggish market. Fast growth is created by doing business where no one else is, or doing business in a different way. Targeting the under-leveraged older consumer accomplishes both. Clients solve their hardest problems by applying their best expertise. We are the Boomer experts. We are your opportunity.

  • 2013

    LEADERSHIP

    The secret to success is knowing the secrets. As Boomers, our team has accumulated years of invaluable experience in top roles at top agencies. We’ve been there, done that. We know where the creative bullseye is and we get right to the point. We are practical pioneers, motivated by our dissatisfaction with the traditional way things are done at the typical agency. We know the right priorities. We put the consumer first because the consumer is the one who buys the client’s product. We also believe that parity work doesn't work. That’s why we work differently which begins by hiring and inspiring the right creative minds. Our clients don’t get the talent we have, we get them the talent they need to create the work they need.

  • 2013

    INITIATION

    Clients that see the logic in the Boomer opportunity often need help getting others in the company to fully embrace it. For these clients, we offer a range of learning endeavors that help to improve comprehension of the opportunity in a compelling way. Through our working partnerships with Nielsen and the Natural Marketing Institute, we can create a qualitative or quantitatively driven understanding of the Boomer consumer in the context of a product category or brand. We then interpret this intelligence to get at its implications which ultimately lead to creative ways-in that bring the full picture to life. We structure these engagements as learning projects so they are not in conflict with any existing agency relationships. They are seen as smart, risk-free and cost affordable ways to quickly answer the question of why Boomers and why now?

  • 2013

    CREATION

    Our Boomer-centric approach fuels our ability to create ideas and messages that work. The centerpiece of BoomAgers’ offering is brand strategy and messaging. At the core of our creative process is a proprietary segmentation model that helps us to identify the highest potential Boomer consumers. By getting to a specific and deep understanding of what they value, we create strategies that consistently lead to hyper-relevant, highly effective communications. Our capabilities are diverse and comprehensive. We connect with consumers where they are most receptive to our messaging by being experts at creativity ranging from traditional media to digital and social engagement. We have built best-in-class capability through a strategic partnership with Magnet 360, a modern holding company network of 30+ agencies and over 600 marketing and technology professionals. We offer the simplicity of a single agency partner with the multi-faceted capability to execute all facets of your marketing mix. www.magnet360.com

  • 2013

    ACTIVATION

    Your best creativity may be squandered if you fail to connect with the right consumer at the right time. The proliferation of technology and the fragmentation of media has added complexity to the connection planning process. It’s hard enough coming up with great ideas, and now it’s just as hard to determine where best to place them. We make it simple. Our connection strategies flow directly out of our target segmentation model. Since it’s not always cost-effective to mass market to Boomers, we micro-target by identifying high potential segments of Boomers that we reach with hyper-relevant messaging specifically created for them. This segmentation driven connection approach can be led by BooomAgers or meshed with your existing media process. We also have an array of proprietary media assets that offer clients the opportunity to connect with Boomers in unprecedented and highly differentiated ways.

  • 2013

    CAPABILITIES

    BoomAgers has combined all of its Boomer-ˇcentric knowledge and capabilities within one agency to create a unique operating culture that promotes collaboration and integrated outcomes. We are focused on three core capabilities: Insight & Understanding: We consult with clients to help them fully understand the potential of marketing to Boomers, we collaborate with them to generate the potent insights that reveal Boomers’ real motivations. Our unique partnership with a research and learning partner (NMI) ensures that our creative process is fueled by an empirical understanding of consumer behavior. This in turn helps us create more highly targeted campaigns that authentically appeal to Boomers. Our commitment to Boomer-ˇcentric learning helps us create more effective communications that give our clients a competitive advantage not found at a typical agency. Brand Strategy & Messaging: We believe that “it takes one to know one” so we activate brand strategies by engaging Boomer creatives to create ads and modern messaging campaigns that resonate with their own kind. We have recruited some of the most experienced and proven creative minds in the business. As Boomers, they understand Boomers, and how to create work that works. Their creativity is supported by BoomAgers’ unique segmented messaging approach that helps to create customized campaigns that deliver distinct messages to discrete Boomer targets. Activation: We work with media providers and agencies to create Boomer dedicated programming and content platforms that enhance the effectiveness of our clients’ campaigns. The Boomer demographic is massive, but our proprietary approach to messaging and media ensures that our clients get the right message to the right Boomer at the right time.

  • 2013

    Add New

BoomAgers is a modern creative services company purpose-built to help clients capture the full value of the massive but under-leveraged Boomer market. We are Boomers. We believe that there is joy in aging and we have the passion to express human truths in a way that makes brands irresistible. We are Boomers dedicated to Boomers.
We are the new B2B.

Innovation is not frantic change. It’s what you do to solve your hardest problems. Today’s hardest problem is generating fast growth in a sluggish market. Fast growth is created by doing business where no one else is, or doing business in a different way. Targeting the under-leveraged  older consumer accomplishes both. Clients solve their hardest problems by applying their best expertise.We are the Boomer experts. We are your opportunity.

The secret to success is knowing the secrets. As Boomers, our team has accumulated years of invaluable experience in top roles at top agencies. We’ve been there, done that. We know where the creative bullseye is and we get right to the point. We are practical pioneers, motivated by our dissatisfaction with the traditional way things are done at the typical agency. We know the right priorities. We put the consumer first because the consumer is the one who buys the client’s product.

We also believe that parity work doesn’t work. That’s why we work differently which begins by hiring and inspiring the right creative minds. Our clients don’t get the talent we have, we get them the talent they need to create the work they need.