Vision
BoomAgers is a modern creative services company purpose-built to help clients capture the full value of the massive but under-leveraged Boomer market. We are Boomers. We believe that there is joy in aging and we have the passion to express human truths in a way that makes brands irresistible. We are Boomers dedicated to Boomers. We are the new B2B. | | 
Opportunity
Innovation is not frantic change. It’s what you do to solve your hardest problems. Today’s hardest problem is generating fast growth in a sluggish market. Fast growth is created by doing business where no one else is, or doing business in a different way. Targeting the under-leveraged older consumer accomplishes both. Clients solve their hardest problems by applying their best expertise. We are the Boomer experts. We are your opportunity.
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Leadership
The secret to success is knowing the secrets. As Boomers, our team has accumulated years of invaluable experience in top roles at top agencies. We’ve been there, done that. We know where the creative bullseye is and we get right to the point. We are practical pioneers, motivated by our dissatisfaction with the traditional way things are done at the typical agency. We know the right priorities. We put the consumer first because the consumer is the one who buys the client’s product. We also believe that parity work doesn't work. That’s why we work differently which begins by hiring and inspiring the right creative minds. Our clients don’t get the talent we have, we get them the talent they need to create the work they need. |
Peter is a well-known and proven business leader with over 30 years of experience in the advertising agency industry. Before founding BoomAgers, he was a member of Saatchi & Saatchi’s worldwide board, responsible for one of their top-three global businesses. Throughout his career, he has enjoyed great success building some of the world’s best- known ad agencies and their clients’ brands and businesses. Notably, he has been a long-standing partner with blue chip clients like P&G (25+ years) and Pillsbury and General Mills (12+ years). He has developed a reputation for being an innovative and inspirational leader who builds organizations | | and creative cultures around client needs. His restless spirit and dissatisfaction with industry conventions compelled him to create a new agency model purpose-built for the new age of marketing. In a business where many are content to try to do the same things better, Peter is relentlessly focused on identifying new ways of doing new things differently. Peter is a Boomer and while he didn’t make it to Woodstock, he has an intimate understanding of the unique motivations of Boomers and knows how to create authentic communications that resonate with this valuable generation. | | |
