Our Agency



BoomAgers is a modern creative services company purpose-built to help clients capture the full value of the massive but under-leveraged Boomer market. 

We are Boomers. We believe that there is joy in aging and we have the passion to express human truths in a way that makes brands irresistible. We are Boomers dedicated to Boomers. We are the new B2B.




Innovation is not frantic change. It’s what you do to solve your hardest problems. Today’s hardest problem is generating fast growth in a sluggish market.

Fast growth is created by doing business where no one else is, or doing business in a different way. Targeting the under-leveraged  older consumer accomplishes both. Clients solve their hardest problems by applying their best expertise. We are the Boomer experts. We are your opportunity.





The secret to success is knowing the secrets. As Boomers, our team has accumulated years of invaluable experience in top roles at top agencies. We’ve been there, done that. We know where the creative bullseye is and we get right to the point.

We are practical pioneers, motivated by our dissatisfaction with the traditional way things are done at the typical agency. We know the right priorities. We put the consumer first because the consumer is the one who buys the client’s product.

We also believe that parity work doesn't work. That’s why we work differently which begins by hiring and inspiring the right creative minds. Our clients don’t get the talent we have, we get them the talent they need to create the work they need.


Peter is the Founder and CEO of BoomAgers, the pre-eminent communication experts in the global aging space. His unshakeable belief that aging is the most powerful global trend in the new age of marketing led Peter to purpose-build an agency dedicated to developing world class marketing inspired by deep insight into the aging consumer. In a business where most leaders are content to do the same thing over and over, Peter is restlessly committed to discovering how to do new things differently. BoomAgers’ success is a direct result of its highly specialized, differentiated offering at a time when marketers are demanding true consumer expertise.

A proven business leader with more than 30 years’ experience in advertising, Peter has enjoyed great success in building clients’ brands and businesses at some of the world’s best- known agencies. Prior to launching BoomAgers, he was an EVP at Saatchi & Saatchi and a member of the worldwide board, responsible for one of the agency’s top three global clients.

Peter has been a long-standing partner with blue chip marketers including P&G (25+ years), Pillsbury and General Mills (12+ years). He has earned a reputation for being an innovative, inspirational leader who builds organizations and creative cultures around client needs.

Peter is a Boomer, and yes, he’s aging. He firmly believes that “it takes one to know one” and has emerged as one
of the advertising industry’s leading authorities on the aging consumer. As Peter is fond of saying:
“We live in the Age of Aging, and the Boomers are Marketing’s Most Valuable Generation.”


Board of Advisors

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Peter B. Robinson

Cindy P. Tripp

Mark Patricof

James M. McGuire

Peter is among the most respected and successful global marketing executives in the industry. He is currently a Director of Lumber Liquidators and First Niagara Bank and, until retiring in 2010, was EVP of Burger King, Inc., responsible for its global marketing and strategy. Before that Peter was President of Burger King in Europe, Middle East and Africa.  Prior to Burger King, he was President of Pillsbury USA, and SVP at General Mills, Inc. Earlier career stops include positions of increasing responsibility at Pillsbury, PepsiCo, Kraft General Foods and P&G.

Cindy is a consultant and leader at the forefront of the marketing and innovation business integrating the empathy of design with the practicalities of business in a way that delivers results. In addition to establishing the practices of Design Thinking and Communications Planning at P&G, she is also a sought after expert and speaker offering insights and expertise on design and innovation for the Design Management Institute, Product Development Management Association and FUSE, among others. Cindy is an Adjunct Professor at the University of Cincinnati’s School of Business and has lectured at many top business schools and universities.

Mark is a digital media pioneer and highly successful serial entrepreneur. He is the co-founder and managing partner of MESA Global, a merchant bank and strategic advisory firm specializing in media and entertainment. Mark also manages the seed fund, MESA+, which invests alongside top-tier VCs in early-stage digital media companies. Before starting MESA, Mark was founder and CEO of <kpe>, a first generation digital media company working with major media and consumer brands to create new-to the-world digital content.

Jim is currently a Partner at the international law firm, Dechert LLP. His practice is focused on complex litigation including business disputes, white collar and securities litigation and regulatory issues. Prior to Dechert, he was an Associate Justice in NY State’s Appellate Division and before that Justice in the 11th District of the State Supreme Court. Jim also served as Chief Counsel to Governor George Pataki advising on legislation, litigation and legal issues and supervising drafting of all legislation proposed by the Executive.